benefits of using breadcrumbs in magento 2

The SEO benefits of optimized breadcrumbs in Magento 2 include improved on-site navigation and internal linking structure which can lead to better rankings and site visibility in search engines.

These unassuming navigational aids can seriously elevate your SEO game. Dive into this article, where you’ll uncover how breadcrumbs can enhance your store’s visibility, explore top extensions, and learn how to optimize them effectively.

Ready to leave a trail that both customers and search engines will love to follow? Let’s get started!

Key Takeaways

How Magento Breadcrumb Structure Will Benefit SEO

The structured breadcrumb trail in Magento helps search engines understand the hierarchical relationships between site pages resulting in better crawlability, indexing, and page relevance for SEO.

In your quest to boost your site’s SEO, you’ll find that optimized breadcrumbs in Magento 2 offer several key benefits. Breadcrumb navigation in Magento enhances user experience by providing a clear, easy-to-follow site hierarchy. It guides users through your site, ensuring they don’t get lost in the labyrinth of pages.

From an SEO perspective, breadcrumbs offer significant advantages. Google appreciates the clear structure and easy navigation that breadcrumbs provide, which can contribute to more favorable search rankings. Breadcrumbs also allow Google to understand the structure of your website better, making it more likely to display your site in relevant search results.

Different Types of Breadcrumbs for Magento 2 Websites

There are various breadcrumb configurations in Magento 2 such as location-based, attribute-based, path-based, and chronological structures to meet different site navigation and SEO needs.

Building on the SEO benefits of breadcrumbs, you’ll find that Magento 2 offers different types of breadcrumbs  to further enhance user navigation and your site’s visibility to search engines.

  1. Path-based breadcrumbs: This type showcases the user’s navigational path within your Magento 2 website. It helps users retrace their steps and offers SEO benefits by creating a breadcrumb trail for search engines to follow.
  2. Attribute-based breadcrumbs: These provide information about the product attributes, contributing to an optimized breadcrumb trail that helps users navigate your site more effectively.
  3. Location-based breadcrumbs: These show the user’s current location on the site, improving usability and SEO.
  4. History-based breadcrumbs: These reflect the user’s browsing history, offering personalized navigation and enhancing the user experience.

Each type of breadcrumb in Magento 2 has its own SEO benefits and contributes to the overall optimization of your site’s breadcrumbs.

How to Add Breadcrumb Navigation in Magento 2

To implement breadcrumbs in Magento 2, developers can utilize the built-in breadcrumb functionality or install a third-party extension to create a breadcrumb trail that improves site navigation and on-site SEO.

Now that you’re familiar with the different types of breadcrumbs and their SEO benefits in Magento 2, let’s dive into how you can add these vital navigation aids to your site by default. Start by accessing the ‘Stores’ section on your Magento 2 admin panel. Then, proceed to ‘Configuration’, followed by ‘General’ and ‘Web’. Under ‘Default Pages’, you’ll find the ‘Show Breadcrumbs’ option. Set this to ‘Yes’ to enable breadcrumbs.

Below is a quick reference for you:

1Access ‘Stores’
2Go to ‘Configuration’
3Select ‘General’, then ‘Web’
4Find ‘Default Pages’
5Set ‘Show Breadcrumbs’ to ‘Yes’
Breadcumb default in Magento 2

With these steps, you’ve successfully added optimized breadcrumbs to your Magento 2 site, enhancing your SEO benefits.

Removing Breadcrumbs from All Category and Product Pages

Breadcrumbs can be removed from all category and product pages in Magento 2 by switching ‘Show Breadcumbs’ to ‘No’ across products and categories in ‘Theme Settings’.

While breadcrumbs enhance navigation and SEO, you might find situations where you’d want to remove them from all category and product pages in your Magento 2 store. This could be to reduce clutter or to focus on other elements.

Here’s how you can do it:

  1. Navigate to your Magento 2 admin panel.
  2. Go to ‘Stores’, then ‘Configuration’, and finally ‘Theme settings’.
  3. Under the ‘General’ tab, find ‘Breadcrumbs’.
  4. Set ‘Show Breadcrumbs’ to ‘No’.

Remember, removing breadcrumbs may impact your SEO benefits and user navigation. Always consider the trade-offs before making such changes.

Yet, mastering such tweaks can help you tailor your Magento 2 store to better suit your objectives and customer needs.

Disabling Breadcrumbs on All CMS Pages

You might find it beneficial to disable breadcrumbs on all CMS pages in your Magento 2 store for a cleaner, more focused user experience. Disabling breadcrumbs can have benefits in reducing clutter, but not so good for SEO website structure and user experience.

Here’s a quick guide:

1Navigate to ‘Stores’Open the ‘Configuration’ tab
2Click on ‘Web’ under ‘General’Access to ‘Default Pages’ settings
3Set ‘Show Breadcrumbs for CMS Pages’ to ‘No’Disables breadcrumbs on all CMS pages
4Save ConfigChanges applied
Disabling all CMS pages breadcrumbs

Removing Breadcrumbs from Specific Magento 2 Pages

To remove breadcrumbs from particular Magento 2 pages, you can navigate to the page in the admin, add XML code in the Layout Update XML field to remove the breadcrumbs block, allowing strategic elimination of breadcrumbs from selected pages to optimize navigation and SEO.

Here are some steps to guide you in Magento 2:

  1. Navigate to the ‘Content’ menu, then ‘Elements’ and ‘Pages’.
  2. Select the page from which you want to remove breadcrumbs.
  3. Under the ‘Design’ tab, find the ‘Layout Update XML’ field.
  4. Input the code <referenceBlock name='breadcrumbs' remove='true'/> to remove breadcrumbs.

Remember, removing breadcrumbs should be strategic. It’s about enhancing user experience and maximizing SEO benefits, not just about removal. Always test the changes and monitor the effects on your site’s performance.

With careful management, this can be a potent tool in your SEO arsenal.

The Magento 2 store offers various third-party breadcrumb extensions that provide additional features and customization options beyond the native breadcrumb functionality.

Optimizing your Magento 2 store’s SEO can be significantly enhanced by using breadcrumb extensions. These extensions not only improve your optimized breadcrumbs but also elevate the user experience. Here are some top-notch breadcrumb extensions for Magento 2:

ExtensionKey FeaturesSEO Benefits
Advanced Breadcrumb by UlmodShortest/longest path, category pathImproved visibility, better indexing
Breadcrumb Extension by MageCompBreadcrumbs on product pages and searchEnhanced navigation, improved SEO
Breadcrumb Extension by MagestyAppsGoogle breadcrumbs rich snippets, structured data markupRefined SEO, better visibility
SEO Suite Ultimate by MageworxAdditional breadcrumbs types, customizable section, mark-up tagsEnhanced indexing, improved SEO
Popular Magento 2 extensions for breadcrumbs

Choose wisely to reap the SEO benefits and offer a superior user experience.

Frequently Asked Questions

How Can Breadcrumbs Help in Improving the User Navigation Experience on a Magento 2 Store?

Optimized breadcrumbs in your Magento 2 store enhance user navigation. They provide a clear, clickable path, allowing users to backtrack or jump to different sections, making your site more intuitive and user-friendly.

Are There Any Specific Settings Required to Enable Breadcrumbs on Product Pages?

Yes, to enable breadcrumbs to work fully on product pages in Magento 2, you’ll need to adjust specific settings. Navigate to ‘Stores’ > ‘Configuration’ > ‘Catalog’, then under ‘Search Engine Optimization’, set ‘Use Categories Path for Product URLs’ to ‘Yes’.

Can Breadcrumbs Help in Reducing the Bounce Rate of the Website?

Yes, breadcrumbs can help reduce your website’s bounce rate. They improve navigation, allowing users to easily trace their steps. This enhanced usability can keep visitors engaged longer, lowering the chances they’ll leave your site prematurely.

How Do Breadcrumbs Play a Role in Enhancing the Overall Shopping Experience?

Breadcrumbs enhance your shopping experience by improving navigation. They provide a clear path from home to your current location, making it easier to backtrack or explore related categories. They’re like a digital map, guiding you.

Are There Any Limitations or Potential Drawbacks to Using Breadcrumbs on a Magento 2 Website?

While breadcrumbs enhance navigation, they can clutter your design if excessively used. Also, if not implemented correctly, they can lead to confusing navigation paths and potentially harm your site’s SEO efforts.


In conclusion, optimizing breadcrumbs can turbocharge your Magento 2 store’s SEO. It not only improves navigation but also boosts your visibility on search engines.

Whether you’re adding, removing, or disabling breadcrumbs, or utilizing extensions, each step can be a stride towards e-commerce success. So, don’t overlook these tiny navigational aids.

Embrace the power of optimized breadcrumbs and create a winning trail for your customers and search engines.

It’s time to level up your Magento 2 SEO game!

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